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 Polish Market Economic Magazine




Foreign investors content with their investments in Poland

The advisory firm KPMG issued a report regarding foreign investors' opinions about Poland. An overwhelming majority of the survey participants believe that the decision to enter Poland was right and they do not intend to leave.

Three-quarters of the interviewed foreign investors positively assess the results of their investments in Poland, with one in 10 expressing a 'very positive' opinion. None of the studied companies expressed a negative or a very negative opinion about the outcomes of their business in Poland. These responses seem to confirm the previous observations that Central and Eastern Europe now counts among the most attractive locations worldwide and can successfully compete against China and South-East Asian markets.

Nearly 80% of the respondents intend to increase their capital commitment on the Polish market. The largest group, 56%, intend to do so in the coming year. One in five companies is considering further investments in the longer term. Also nearly one-fifth of all surveyed companies do not intend to change their capital commitment in Poland. None of the 32 surveyed companies plan to reduce their presence in Poland. This shows that the first few years of market presence have rendered positive results, thus confirming Poland's reputation as a very attractive business destination.

Based on replies obtained from investors KPMG identified key criteria which speak in favour of Poland as an investment destination. Those are, in this order: labour costs and geographic location (22.6% each) and size of internal market (21.4%). Only 6% mentioned the presence of key competitors and business partners on the Polish market. Nearly 12.5% of the respondents stressed the importance of qualifications and skills of Poland's labour force.

KPMG made also researches of investors' impressions of the market after they arrived in Poland. In order to avoid prompting, KPMG chose an open-question format. The respondents were free to provide any answer according to what first occurred to them. It turned out that over 60% of all foreign investors were most surprised by the high qualifications of their employees. "While doing business in Poland, a highly developed work culture and professional skills made a positive impression on us. Workers are more organised than we initially expected", said representatively CEO of a large food company.

The study was conducted in two stages. The first stage took place in October- November 2005 and consisted of a questionnaire-based survey with top management from 32 foreign investors who made investments in Poland in 2000-2005. The second stage involved analysis of FDI statistics for Poland, Central and Eastern Europe and the world based on data from UNCTAD, PAIiIZ and other organisations (e.g. EUROSTAT, OECD, Economist Intelligence Unit). This stage commenced in December 2005 and was completed in January 2006.

(Preparedby PAIIZ on the basis of KPMG papers)



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